The past month has been a busy one for our Business Mom Amy Goldsmith, who just opened Aunt Ida’s. If you recall, Amy, mother of a four year old and an infant daughter, had just started a food product line that concentrates on healthy, natural Jewish food. (Read this post for a recap on who Amy is and what she’s up to!)
She begins with:
What a 10 days it is has been. Or should I say six months? Two weeks
before I went into labor my family moved to a rental house so we could start
the remodel on our home. Amidst the packing and unpacking, taking care of a
four year old and preparing for a short work absence, I had our baby.
Her beautiful daughter had colic. (I remember these days from my first daughter, and I shudder at the thought!)
beautiful creature subsequently had colic for 5 ? months. All day she cried.
Now – six months later, she’s smiling, laughing and scooting. As Dr. Karp says,
she’s “The Happiest Baby on the Block!”
Amy’s first large hurdle this past month: Moving into a new home! As we all know, getting organized, packing and unpacking, and changing schedules around with young kids can be a tough challenge. Add to that a new company and you can imagine the hectic life Amy is leading right now!
Talk about multi-tasking! I’ve quickly realized what I
Amy has since been approached about wholesale purchases for her product, but her largest challenges right now center around shipping the product to consumers and keeping the product fresh without the use of preservatives, since her foods are all-natural.
I don’t want to add preservatives, but otherwise it’s a
short shelf life. I’m working on this but it all comes down to shipping. This
is a huge hurdle. It costs more to ship than the products which has hurt
direct-to-consumer sales and is an integral cost issue in shipping to wholesale
accounts. There are so many bread and bakery companies shipping perishable
products, I know it can be done. It’s just my turn to figure it out.
Many of the small companies I speak with do have concerns about the high cost of shipping. Namely, how can you ship a product if the cost to ship is priced higher than the product itself? Will consumers purchase a product with a hefty shipping charge attached, especially during these tight financial times?
This can be a difficult obstacle for small businesses to tackle, and one we will be discussing in a blog post later this month.