You might recall Amy Goldsmith, who started the food company Aunt Ida’s. Amy had been struggling with a few things, including:
- how to keep products fresh when they were all-natural, to extend their shelf life
- how to save money on shipping costs without raising the price of the product
I have been a PR person in the consumer
products space for more
than 10 years. I have worked closely with countless CEOs to help launch
and products. However, in the last five months since launching Aunt
quickly realized how much I don’t know and how steep the learning curve
Since these issues played a crucial role in Amy’s business, she took a large step in helping to solve them: She hired a company that can :
- provide contacts in the food industry
- allow her to piggy back on their shipping rates due to a large volume
- help answer questions and improve her learning curve at business ownership
As a result, my two top priorities are
overhauling Aunt Ida’s
shipping costs and finding an all natural enzyme that will help keep my
products fresher longer.
We will feature tips from a variety of sources after our special posts next week. These are to address the issues of shipping costs for a small company as well as keeping foods fresher for longer.
In the meantime, do you have experience with lowering shipping costs on products, to help keep your product costs low?