In addition to the Year in the Life series, in which we are following a variety of start up companies through the first, tumultuous year, I will be featuring a few companies in dire need of a makeover.
These businesses have been up and running for a while, but have been either floundering or in need of changes to increase sales, help marketing strategies, and figure out the small issues that can sometimes cause great difficulties for companies, such as how to gain new clients with a limited budget or how to purchase more equipment when the owner has bad credit and little money coming in. This second scenario leads us to our first company, JUST-A-CUT.
Deborah Harris has owned JUST-A-CUT mobile salon since March 2010. A cosmetologist for 13 years, Deborah began the company in her town of Greenville, North Carolina when she realized how difficult it was for some of her senior clients to get into the salon.
“How sad It was to hear that, so I made arrangements to visit my clients
homes,” Deborah writes.
Deborah has been driving her own car and doing hair in the client’s home and says, “I really want to purchase a
van or winnebago. That is my long time dream.”
Deborah’s problems with a low credit score are hindering her plans. At this time, she has limited cash, and the money she takes in from her business goes directly back into the business.
“I have a part time job and I pay for gas, supplies, and marketing out
of that income. Any monies I bring in from JUST-A-CUT are poured back
into the business. There is no financial profit gained.”
Deborah fears this cycle of no income will put her out of business, yet clients tell Deborah there is a need for her services; and when she accommodates that need by traveling to clients, she feels it could work.
The SBA states now that 2/3rds of new businesses survive the first two years, and Deborah would like to be among that group. She wishes to expand and grow her client list, and she wants to purchase new equipment in order to provide better service, but she lacks
the funding to do so.
Follow us on Deborah’s makeover journey as we try to build a plan for Deborah to grow with a lack of funds.