A title tag is a crucial element to optimize your web pages. It’s the first thing the search engines — the people who use them — see.
A title tag is a piece of HTML code usually found at the top, right after the head tag. It looks like this:
Search engines use title tags to determine the content of web pages. In search results, it’s the linked headline on your listing, which is an important factor in one’s decision as to whether or not to visit your site. On your page the title text also shows up in the top blue bar of their browser window.
That’s why it’s important to have a good, descriptive title tag on each page of your site. Since it’s prime real estate, make sure you develop it properly.
There are two main considerations when you’re writing your title tag:
- Length: The title tag needs to fit in one line of text, or about 70 characters. Any longer and your page title will be cut off. Such a move reflects poorly on your business.
- Keywords: You want to say as much as you can in as few words as possible. Choose words and phrases that your potential customers are most likely to use in a search. Use keywords.
A good title tag improves your search engine rankings so your listing will be seen by more people.