Everybody knows that a good testimonial comment and endorsement from a client can be a fundamental marketing tool. . .but, everybody knows how hard it is to get a client to stop and write one — no matter how well intentioned they are.
Here´s a little tool that will help you acquire some very powerful testimonials. It may seem a bit sneaky, but, hey, it seems to move people to action.
Instead of simply asking your clients for testimonials, give the names of 3 or 4 very happy clients to you next prospective client and insist that they check you out by way of your references.
Here´s what will happen almost all of the time. Your clients will respond to a request from your prospect with a glowing testimonial, written to a prospect, in precisely the voice you want. And, in most cases they will copy you on the effort.
Viola, instant testimonial machine!
I don´t really know why this is so much more effective, but there is something about the 3rd party involvement that moves your client to some extra adjectives.
Give it a try and see for yourself.