In my February blog, I wrote about the impact of creating custom cover notes in LinkedIn. At the risk of you’re saying, “Enough already with the custom note blogs!” I want to show you one more thing–something that amplifies the importance of writing notes that are in sync with your relationship with the recipient.
A Stranger Comes to Call
Last fall, I received a LinkedIn invitation from a stranger. Here is the note, verbatim:
“Jenny: I love the fact you referrer to my passion as Professional Networking. Would you consider doing a guest post on my blog? I would also like to connect with you and add you my professional network.”
For a split second, I was hooked as it sounded like an offer for increased exposure for me. However, I quickly snapped to and realized the possible negative ramifications of accepting his invitation. There were several I could think of and they were all triggered by this person not taking our relationship into account–as in “no relationship yet“.
Here’s another way this could have been written, generating a better impact:
My name is John Quizbrockner. I am writing for a couple of reasons. First, I was reading your blog today and share your passion for networking. I love the fact that you refer to this passion as “Professional Networking”! Second, I am interested in finding authors who would consider being a guest on my blog. I realize we do not know each other yet but if you have time, please take a look at my blog at www.Quizbrockner123blog.com and let me know what you think. I’m also interested in the possibility of becoming connected via LinkedIn to expand both of our networks but first, I would like for us to get to know each other to see if that makes sense for both of us.”
If you are interested in speaking with me about this, I would love to do so. Thank you for your time and consideration.
A letter with this tone and intent would have had a positive impact on me. I did respond to his original note. I thanked him for writing, explained that I build my network with people I know and suggested that we spend some time getting acquainted. I never heard from him again.