You have a job called, Account Executive, Sales Representative, Customer Acquisition Officer, or even President of your company. In other words, you are responsible to bring in revenues which propel the company forward. You do other things, too, most likely, but this one issue – sales – is what you were brought in for (or are also responsible for if you are a very small biz).
Are sales happening? If you are not bringing in revenuesdaily, each week, each month, or as often as needed to sustain your business and follow your sales cycle – you need to take a long hard look at what it is that you are doing.
Are you creating activity every day that will lead you to more revenues? If not, what ARE you doing?
This is a heart-to-heart talk one needs to have, no matter the size of the organization. If your primary job now is to bring in revenues, and they are not happening – it is not about excuses but about answers. What can be done to improve sales?
It always boils down to a few basic things – what you are saying to prospects, how often, at what level (decision makers?) and how you are saying it. The rest is easy. You must be clear on your company’s value, you must call on decision makers, and you must contact these folks on a regular basis – multiple times – and convey your passion, enthusiasm, and ideas for their success.
Have that talk. Listen to the answers. The truth will set you free.