Inc.com | A Perfect Brainstorm: “A Perfect Brainstorm”
What cutting-edge science tells us about mastering the art of the brainstorm. Plus: Why do the best ideas always seem to happen in the shower?
By: Alison Stein Wellner
“At Digital River, ideas are everything. So every Friday morning, at 8 a.m. sharp, CEO Joel Ronning calls his ‘entrepreneurs council’ to order. For the next hour or so, about 45 senior employees of the Eden Prairie, Minn., e-commerce company huddle in a conference room and hammer out one suggestion after another, in hopes of hitting upon something, anything, that will add revenue or cut costs. n Over the past three years, the council has hatched new ideas for everything from training new hires to smarter selling strategies–ideas that Ronning says have saved or made Digital River hundreds of thousands of dollars. As for inspiring his team to strive for such creative heights, Ronning credits a fun, informal corporate culture, which includes, among other things, free beer on Friday afternoons. A $2,500 quarterly award for the best idea doesn’t hurt either.”
– Brainstorming is a key to success. Find a place, sit down and do it. Most people won’t make the time for it because they consider it ‘Not Working’. -ed.