The sooner you can think of yourself as a persuader, the better. We live in a world of mind-boggling supply, where piles of useful stuff go unsold (or are sold at a loss) because nobody has the time or inclination to introduce it properly to the right audience.
A lot of people think that products sell themselves, but this simply isn´t true. Products don´t have worth or value until you connect them with prospects, and the only way to connect with prospects is to identify with their needs and desires. That´s why it´s important that you maintain an intimate knowledge of your niche.
As an eBay seller, you don´t have to develop new needs. But you do have to be keenly aware of the connection between product and need, and then market accordingly. The trick is to define your product accurately and place it in the context of customer needs that already exist.
Quote from my book, The 7 Essential Steps to Successful eBay Marketing: “Products don´t have worth or value until you connect them with prospects, and the only way to connect with prospects is to identify with their needs and desires.”
We’ll discuss this topic more in future posts when we discuss “selling dreams.” Sounds kinda Willy Wonka, doesn’t it?