If you’re in inside sales, there ARE times when your employees are standing around, bored.If you’re in outside sales, there are times when your sales staff don’t have appointments and are not prospecting.
Since Thanksgiving is coming up in the US, here’s an idea. Give each employee a list of customers to call in between sales calls. I’ve written a sample script below which works equally well whether you reach a human or a voice mail box.”
“Hello, Ms_________? This is Margaret with _____ store. I just wanted to call and thank you for your business this year and to wish you a Happy Thanksgiving. We’re so glad you’re one of our customers.
The point of this conversation is to separate your business from your competitors. It is not to advertise the latest sale. If you do reach a human being, and that person expresses a desire to have a conversation with you, then you might probe for needs or wants. But keep it light.
Without saying so, you want to remind your customers of the pleasant customer experiences they’ve had with your business. Hopefully, when they shift into holiday shopping, your call will strengthen their loyalty to you.
Remember, these calls shold be fitted into downtime.Local calls are not going to cost you anything. Even if you’re in a country that doesn’t celebrate Thanksgiving on November 27th, you can modify the script to apply to your country (hello, Meikah🙂