We´ll make this quick. We have little time to read this weekend. We´re checking the bubbly, making sure we can squeeze every last New Year´s celebrating soul into the dining room. We´re frantic trying to get more reservations but we all know if we book one more party of six the kitchen will implode- earlier than expected. We have an obligation, though, to resolve to do things in 2007 we didn´t do, or do consistently, throughout 2006. Let´s do it. If you don´t have any of your own resolutions comfortably borrow one or all of these.
In 2007 we resolve to:
-Not slow down at any locations with a "For Lease" sign in the window.
-Allow the staff to think creatively, outside the box.
-Not place any entrée item on the menu without completing a food cost analysis form.
-Respect the staff and treat each of them as individual players on the team.
-Communicate with each of the team members, give pep talks and make line-up changes accordingly.
-Analyze the profit and loss numbers monthly in order to have more profit and less loss
-Concentrate on customer service
-Not slow down at any vacant locations with a "Your Name Here" sign in the window and write the number down.
-Begin or expand the suggestive selling program implemented by management
-Have one contest each month to reward the best salesperson on the wait staff
-Capture customer emails through surveys, suggestions, and promotions and market to those customers, by email, monthly
-Concentrate on the entertainment aspect of the business
-Accept the fact that stress and hospitality go hand in hand but cannot share the dining room at the same time.
-Focus on leading by example, setting standards that are achievable, and becoming a better restaurateur.
-Not call any of those numbers posted in the windows of failed restaurant locations that we have been writing down and stuffing in the glove compartment of our cars throughout the past year.
Have a Safe, Successful, and Happy New Year