What do the Cleveland Cavaliers, a sports franchise, and Papa Johns, a Pizza franchise, have to do with each other?
If you are somewhat of a sports fan, you know that the NBA playoffs are in full swing. With playoff fever starting to reach a crescendo, all of the NBA sports franchises that are in the playoffs are ringing their cash registers, loudly. This is harvest time, folks. Ticket prices to join in on the fun average about $150 for one seat. That is some serious fun for the sports franchise owners.
Of course marketing and PR are an important part of the NBA playoffs, and are important in any business.
One of the main reasons to invest in a business franchise of your own is marketing and PR you will be getting as part of your entire franchise package. You could of course, buy someone else’s business, but your marketing and PR will probably change, because you could have other, and sometimes even better ideas on how to get to market. The other to get into a business is to start it from scratch, but then of course, your marketing and PR would be starting from scratch, also… 3 ways to get into your own business
But, what happens when you are a part of a franchise system, and one franchisee in that system decides to “market” the franchise his or her own way? Let’s even go further, and add that the franchise system you are a part of is pretty well branded, because it is established on an International level, and has thousands of franchises. Like Papa John’s.
This is what recently happened with Papa John’s during last week’s Washington Wizard vs. Cleveland Cavs playoff game in DC.
Read about it here, and decide for yourself if this will turn out well for Papa John’s, a food franchise, and the Cleveland Cavs, a sports franchise. it is an important lesson in public relations. Fast public relations….