Do you want to know all about crafting white papers"?¦then this book is A MUST READ!For any business, white papers can be phenomenal lead generation tools and their use continues to grow in nearly every business-to-business vertical market.
Crafting a successful white paper can often involve what seems like a lifetime of tweaking and editing. But thankfully, we can now turn to Michael A. Stelzner’s Writing White Papers: How to Capture Readers and Keep Them Engaged , which is most assuredly, the definitive guide to all things white papers.
Michael has authored over 100 white papers for companies including Microsoft, FedEx and Motorola. He is considered a leading white paper industry commentator and is also the executive editor of the 20,000 readers WhitePaperSource newsletter.
Whether you´re a novice or an experienced writer or marketer this book will prove an amazing resource for your business. The book starts with a primer on white papers and includes chapters on conducting the needs assessment, white paper outline templates, interviewing techniques, research gathering, writing the first page and crafting compelling titles. Stelzner also focuses a substantial part of the book on the core elements of a white paper, such as the market drivers, problem development, generic solutions and calls to action.
Stelzner also offers tips and strategies on powering your white paper with quotes, avoiding writing traps, overcoming writers block and formatting the paper. The chapter on marketing with white papers is well-worth the whole cost of the book as it defines how to create effective lead generation opportunities.
And in honor of full disclosure and in homage to the late Texas Senator Lloyd Bentsen during his debate with Dan Quayle, I have to say, "I know Michael Stelzner. Michael Stelzner is a friend of mine. I´ve done freelance work for Michael Stelzner."
And frankly, he is one of the most insightful writers in the white paper space today.