Becky, over at Customers Rock!, posts about the online world alerting a company about a misstep. In this case, the company making the misstep was Microsoft and the company coming to the rescue was Bungie.
In my last post, I related a story Kami Huyse, at My PR Pro, told at a SXSW panel discussion. One of her clients was able to overcome a policy that was having a negative impact on customers who had kids with Juevenile Diabetes. The company used the online world to keep the customers happy.
Becky’s post is another example of how company’s can use the online world to build customer loyalty.