Sam Collora is a farmer. More precisely, Sam Collora is a pee farmer. Instead of growing vegetables or raising livestock, he collects and sells urine.
But this isn’t just any urine. (If that were the case, we’d all be making a fortune hawking our own piss on eBay.) This stuff is undiluted, pheromone-rich pee from female deer in heat.
Who that heck would want this stuff? We figured it was targeted at really sick perverts who, judging by the twisted s**t that can be found on the Internet these days, make up a huge chunk of the population.
As it turns out, pee from horny female deer is a great way for hunters to track down male deer who, like all male species, are always horny. Just spritz a little of this stuff around your local hiking trail, take cover in a nearby bush, and then…BLAM. You got yourself a set of antlers Sarah Palin would be proud of.
Collora, who sells a line of urine called Mrs. Doe Pee, says his business resembles a conventional dairy operation. He keeps 130 deer and a few elk. The deer come into a barn at night to eat. Their urine splashes through grates and into a cooling pit. Workers then filter the urine, bottle it, and ship it out to hunting shops and other customers. (And you think your job sucks.)
There are 17 million deer hunters in America who spend roughly $44 million a year on doe pee. That’s a pretty good market. But imagine how much bigger it could be. Note to Mr. Collora: Start selling to perverts and you got yourself a billion dollar business.