Barely a week goes by that the news doesn’t shout about some company leader who has crossed the ethical line.
Shel Horowitz, author of Principled Profit: Marketing That Puts People First and a respected colleague of mine, started a campaign a while back to get 25,000 people to endorse the idea that ethical business is actually more effective and more profitable — and to commit to spreading this message to at least 100 other people.
I made my commitment quite some time ago. What about you? Click on over to The Ethical Business Pledge.