A Cold-Calling Conundrum
wear their emotions on their sleeve. As such, your prospects will sense
your reluctance or fear. A prospect wants to do business with a
salesperson that’s excited about what they have, not someone who is
struggling to promote their product or service.
Rather than a sign of conviction, this can be construed as a sign of
doubt or uncertainty. If you’re not convinced that what you have to
offer is important enough to make a call, then how can you expect your
prospects to get excited about what you have to offer?
sabotage your cold-calling efforts, cultivating an unhealthy
relationship from the start.
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