A few weeks ago I landed a stellar project. As most of my readers know, I’m passionate about lead generation using online marketing methods (LinkedIn, Twitter, Facebook). I was contracted to help create and moderate a Webinar for Optify, a real-time marketing firm here in Seattle.
We’re in the final content creation phase for next Tuesday: March 23rd at 11am (Pacific time) Webinar entitled “Debunking the Myths of Social Media: 7 Strategies for Using Social Media for Business Lead Generation.” Big title, I know. But I’m super excited about it. Here’s why:
- Ann Handley, Chief Content Officer from MarketingProfs, is joining us to discuss some of the insider details of their late 2009 report.
With real-world examples from a very recent study, Ann will walk participants through a slice of the report and its counterintuitive results and social media trends. I’m reviewing a bit of this study in my next post, so stay tuned. Watch my Twitter stream to see when the post goes live. (See my bio below.)
UPDATE: MarketingProfs President Roy Young will be stepping in for Ann, who had a last minute schedule change. Data and value still the same!!
- Ardath Albee, author of eMarketing Strategies for the Complex Sale (Amazon link, no aff) and sought-after speaker and consultant, is going to share how to manage the complex sales process. Ardath Albee on Buyers in this new social media realm.
I’m pretty excited to hear about what she calls “personalized content” and “contagious content.” In her brief talk, she’ll explain how to measure the impact of e-marketing programs against business objectives.
- Scott Fasser, from Optify, who prior to working for the company was pretty well known in SEO / SEM and inbound marketing circles, will share his unique depth of experience around a burgeoning area known as organic lead generation.
I’m behind in blogging about this and we expect it to be a sold-out show, especially since it is a free Wbinar. We’ll be giving away a copy of Ardath’s book and a few other cool resources.
Check out the official site for Debunking the Myths of Social Media Webinar registration information, as well as a blog post about the New Myths of Social Media at Optify.