A marketing plan is an essential tool for business. A strong marketing plan will highlight what makes your business unique and design the message, the desired audiences, and the variety of most appropriate channels to use.
In just 60-seconds, you will learn why creating a marketing plan is so important.
0:60 A Marketing Plan is Strategic
Just as you plan for other aspects of your business — such as inventory, production, and billing — planning your marketing efforts ahead of time is key to staying competitive. By plotting continuously your marketing strategies, your business will run more smoothly and your efforts will be more likely to pay off.
0:46 A Marketing Plan Helps You Stay Focused
Your marketing plan is a map to guide you toward your goals — one that will get you there on time and with minimum stress. Plans help you coordinate your efforts and stay proactive. With a solid, strong plan, you are more likely to be realistic about your time and energy. A plan will help you stay organized and on track throughout the year. Your marketing is more likely to get done when you take the time to identify what you want to do and when you want to do it.
0:20 Write it Down
Plan your efforts by first identifying your market and then letting it determine how to proceed. Which events and opportunities will help you accomplish your goals? Is it in your best interest to attend an association meeting that with which your clients are involved? Think strategically about where you need to be. Consider your industry and its natural cycles. A marketing plan may include objectives, strategies, brand positioning, messaging, and public relations activities.
0:11 Use a Calendar to Keep On Top of Your Marketing Efforts
Once you have identified the events and activities to target, incorporate your marketing plan into your current time management system. Some people find it easiest to use a wall calendar; others like a desk calendar or a computerized program.
0:03 Set Goals & Assess Your Efforts
Think about the marketing ideas that you want to implement. Determine how to apply these ideas, assign each a date for completion, and then work backward from your deadline. Also, be sure to examine your ideas to see whether any of them can be used to achieve more than one goal. Think about whom you want to reach, when you want to reach them, and how you’re going to do it. Then, mark it on your calendar. When you plan your marketing efforts and merge them smoothly with your other responsibilities and commitments, they are more likely to benefit your business.
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