Have you been watching the AllBusiness.com “6 for 06” program? Small businesses were selected to receive advice from consultants on certain topics and the results have been very interesting. Here’s an example why:
The company I worked with was AdventureOut.com, a California based outdoor adventure company that also hosts an online store.
It was an interesting project because search engine optimization is a multi disciplinary and sometimes very labor intensive process. We had to limit our hours and Adventure Out would have benefitted greatly in many ways as they had numerous issues. Luckily, the site owner is very bright and caught on to many of the SEO suggestions made including the incorporation of keywords in body copy and links, adding a blog and issuing optimized press releases.
The biggest challenge turned out to be time. It’s a tough thing to run a small business and do all the things you need to do to optimize and promote a web site. To reap long term rewards, it’s important to continuously promote the web site, review analytics and make optimization edits accordingly. At the same time, there are other areas of the business to pay attention to. Most small business owners are not immune to wearing multiple hats. Perhaps that’s why bringing in an outside consultant makes sense in many cases.
We’ll have our wrap up call next week, so I’d like to wish Cliff of Adventure Out all the best and hopefully there will be a way to squeeze more hours in that 24 hour day.