The polls have closed and I just finished counting the ballots. Here are the results of the most recent JSLogan survey.
When asked for their first thought of direct mail, 57.5% of respondents voted they believe Direct Mail is still a viable marketing method. And 21.3% of respondents want to better understand the application of direct mail.
Only 21.3% think Direct Mail is old school, abused or a waste if time.
FYI"?¦I voted It Still Works and I´d Like to Better Understand It to test the polling process.
In what could only be described as an unscientific poll — what else would you expect 🙂 — the conclusion is overwhelming"?¦Direct Mail remains a viable marketing method.
Thanks to all that participated!