Selling online is tough business. You’ve got to market to get people to visit your web site. You’ve got to do the right things to get the browsers to buy. Competition is just a finger flick or mouse click away.
With email marketing, social media marketing, traditional mail, word of mouth, catalogs and more all up for grabs as ways to market, customers are bombarded with marketing messages and have so many options.
Product reviews are one way that you can enable customers to give their input on products they’ve purchased and boost sales.
“Reviews help small business owners learn more about how customers use their products, find latent issues with their site or shopping process they hadn’t yet discovered and most importantly, find satisfied customers whose positive feedback will build trust with potential customers,” said Neal Creighton, CEO of RatePoint. “Missing out on all of the information and opportunities that reviews provide is something that small businesses simply can’t afford to do.”
According to research from Deloitte & Touche, more than 82 percent of those who read reviews said their purchasing decisions have been directly influenced by those reviews. Feedback also continues to spread virally; 69 percent of consumers who read reviews share them with friends, family or colleagues.