If you have a home based consulting business, you probably are well aware that you need to stay in touch with your clients if you want to keep them. This is especially true if you provide a service that is only periodically needed or where long periods of time go by in between projects. If you don’t ‘remind them’ that you are there, they’re all too likely to forget you. So here are 5 simple ways to keep in touch with those clients.
email – email is tried and true but is it right for this circumstance? The problem with email is that everyone gets loads of email each day. If your recipient is not inundated with email every day, then this might work for you. On the other hand, if your recipient is a very busy decision maker, you run the risk of this not getting through to him or her.
Phone – There is nothing like picking up the phone and calling! The sound of your voice will make a stronger connection with your client than an email ever can. Furthermore, your recipient might appreciate the fact that you took time out from your day to call him/her. The only danger here is if you happen to call at a bad time. In that instance, you could be viewed as an annoyance. However, I think this danger is minimized because nowadays almost everyone puts themselves on “Do No Disturb” when they are immersed in something and don’t want to be bothered.
Flowers – If your client is female, she will be floored by a bouquet of flowers. You can bet she’ll remember you and will probably call to thank you for them. That will give you a good chance to remind her of your service and to share any news with her. You can send them through 1 800 Flowers or some simliar web based floral service to cut down your time spent. This doesn’t work very well for most male clients by the way, although there are some exceptions to that.
Personalized Greeting Card – Possibly even better than a phone call is a personalized greeting card to your client. You might think “ugh – too much work”. However, you can use a greeting card service like this to send them through the web. The service takes care of all the work for you (other than what you have to write on the card). And if you factor in the time savings, they do it cheaper than you can do it.
Simple Gift – Don’t like any of these other ideas? How about a simple gift? Simple gift would be a gift under $30 and something that most people can enjoy. The card service noted above also has simple gifts that you can send through the web. Don’t get carried away here even if they are a good client. Too expensive of a gift could be viewed as inappropriate.
If your home based business is a consulting business, you can’t afford to let your clients forget about you. You probably worked very hard to attain them so do a little more work to keep them thinking about you in between projects.