Benjamin Wayne, CEO of Fliqz
(Service which enables you to upload, stream, track, and monetize your
video content) knows a lot about using video for business. I asked him
to share his thoughts with us in this case post.
Bettina Hein, CEO and founder of Pixability also shares her insight in how small businesses, with little budget can start to create their own video.
Small business marketers have long been aware of the power of search
engine optimization, the convoluted and often mysterious art of tuning
pages to make them score better against Google’s complex and
closely-hidden indexing algorithms, in order to rank higher in Google’s
natural search results. This multi-billion dollar industry,
oft-characterized by more art and black magic than science, involves
tuning page text and meta-data, implementing complex linking
strategies, and engaging in other complex tweaks, tunes and
manipulations with the goal of achieving the ultimate Shangri-La: a
first page, or even #1 Google ranking.
When it works, it truly is magical – an opportunity for sites to
create a river of new search traffic without paying a dime for search
engine marketing. And in 2009, publishers spent billions of dollars
vying for those number one positions. But SEO takes time – months at
least – and it’s almost impossible to pinpoint which of the myriad of
changes actually drove the coveted ranking. SEO consultants may charge
thousands of dollars to optimize against a single set of keywords or to
tune a single page, and even the experts have a hard time getting it
For the first time, there’s a method of producing first-page Google
results that is quick, reliable, straight-forward, easy to measure, and
cost-effective to implement. In fact, Forrester Research said that this
method is 53 times more likely to produce a first-page search result
than traditional SEO.
What’s the secret?
It’s Video SEO, and it’s changing everything. In fact, at this
point, if you don’t have a Video SEO strategy, you don’t really have an
So, how do you take advantage of this opportunity to use your videos to attain the ever-elusive first page Google ranking?
Get the guidelines. Today, almost all search engines will
allow sites to submit video content in the form of an XML feed.
However, serialization of the feed is unique to each engine, and not
all guidelines are published. Be sure to contact each individual search
engine you are targeting for specific guidelines on submission, as
published guidelines are often outdated or inaccurate. Some sites may
have specific guidelines on feed size or pagination which will also
need to be followed if all videos are to appear.
Choose a title with zing. In creating an XML feed, search
engines give disproportionate weighting to the title of the video, and
ignore most other metadata associated with the feed. As a result, your
title should be
Submit the video, but also the page. Many sites submit the
pages on which videos are displayed, but fail to submit the videos
themselves. Other sites submit the videos, but forget to index the
pages. For best results, you should submit a permalink sitemap which
mirrors your video XML feed. Title tags on the permalink pages should
be identical to the video title to achieve the highest page rank