Palo Alto Software has made part 3 of my back to fundamentals webinar, about 10 minutes on the flesh and bones of a business plan, available for viewing. You can click here for the recording, which is voice and slides.
The flesh and bones of a plan are added to the heart. It normally (although not always) includes:
- The plan review schedule. When are you going to get back and compare the plan to the results of the plan. That’s critical, because it means management.
- Assumptions: list the key assumptions so you can mark and track changes in assumptions. changes in assumptions are the best reason for changes in the plan.
- Who does what when: I call that milestones, and it also includes budgets and projected sales results.
- Basic numbers: at the very least, a sales forecast and an expense budget. And, if you’re planning for a startup, startup costs.