Every year a business book (or two or three or four) rockets to must-read status. But the finding time to read The Tipping Point or Built to Win or In Search of Excellence or The Effective Executive or whatever title is buzzing this year can be a challenge. Give me the Cliff Notes! Fortunately, the entrepreneurs of our time-challenged era recognize the bind that reading the annual crop of business titles creates. The executive summary is your friend. Soudview Executive Book Summaries offers print, online, and audio summaries of an array of titles that cover most of the “must read” titles.
They’re not free, but Soundview does provide outcomes that let you know what you’ll gain from the summary. Here are the “what you’ll learn” outcomes for Managing Customers as Investments by Sunil Gupta and Donald R. Lehmann:
* How customers are assets. Customers are typically the primary source of earnings for a company. If you can estimate the value of current and future customers, then you can determine the true value of your firm.
* How to calculate the value of your customers simply. If you know the profit generated from a customer, as well as your average retention/defection rate, you can use a very simple equation to estimate the lifetime value of that customer.
* How customer value can drive your marketing strategies. Effective customer-based marketing strategies take into consideration the value that a firm provides to a customer, and the value of a customer to the firm.
* How your organization must change. Shifting to a customer-based mind-set in your business means that old product-based practices and processes must be jettisoned.
That’s a better ROI statement than you’ll get from a book jacket blurb. Soudview offers summaries of top titles annually back to 1997 and an archive of more than 100 pre-1996 titles.
Here’s a listing of the 30 business titles available from 2006:
* Managing Customers as Investments by Sunil Gupta and Donald R. Lehmann
* First in Thirst by Darren Rovell
* Confidence by Rosabeth Moss Kanter
* Why Great Leaders Don’t Take Yes for an Answer by Michael A. Roberto
* Consultants & Advisers by Harold Lewis
* The 360 Degree Leader by John C. Maxwell
* Bag the Elephant! by Steve Kaplan
* Loyalty Myths by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard
* Silos, Politics, and Turf Wars by Patrick Lencioni
* Nobodies to Somebodies by Peter Han
* The Search by John Battelle
* Never Eat Alone by Keith Ferrazzi with Tahl Raz
* A Whole New Mind by Daniel H. Pink
* The Well-Timed Strategy by Peter Navarro
* Blueprint to a Billion by David G. Thomson
* Dealing with Darwin by Geoffrey A. Moore
* Small Giants by Bo Burlingham
* The Giants of Sales by Tom Sant
* Naked Conversations by Robert Scoble and Shel Israel
* The Wizard and the Warrior by Lee G. Bolman and Terrence E. Deal
* Satisfaction by Chris Denove and James D. Power IV
* The Triple Bottom Line by Andrew W. Savitz with Karl Weber
* Never Bet the Farm by Anthony L. Iaquinto and Stephen Spinelli Jr.
* The Ten Faces of Innovation by Tom Kelley with Jonathan Littman
* A Leader’s Legacy by James M. Kouzes and Barry Z. Posner
* The Speed of Trust by Stephen M. R. Covey
* Break From the Pack by Oren Harari
* The Change Function by Pip Coburn
* The New American Workplace by James O’Toole and Edward E. Lawler III
* The Leader of the Future 2 by Frances Hesselbein and Marshall Goldsmith