With the new year come new intentions and new ideas among many of us. When it comes to growing business, building relationships is one of THE keys to success.
Is is quick? Nope – building relationships takes time.
Think of the analogy of wanting shade in your backyard. How long does it take to grow a tree?
But there are ways to accelerate the process – here are three tips:
1. Think “value added”. Stop calling people and saying “I’m just checking in….” – that is not a value added way to follow up. Instead call and let your caller know that you were thinking about them and their ___ issue/idea/business and had an idea for them. Only do this if you are in a position to add value to their day by discussing this.
2. Use the FOOF Factor – “focus on others first” – it ties into adding value – counterintuitively, you train your mind to think about the win in something for your customer first, then make it a win for you and your business. This really works. When Apple designed the iPhone, they weren’t focused on all the money they’d make – they focused on how you and I could have access to all those cool apps – and then the money would flow in. And it does.
3. Keep track of relationships. Get an online system to track your contacts and your opportunities. I like Sales Nexus or Salesforce – but there are tons of options now. So the next time someone says their son is in the hospital, you remember their son’s name – or you know when you sent them a card or email. This is very important as it demonstrates how you work to others who don’t know you yet. Make time to look into this.