Do you want maximum returns on your investment of attention and effort?
The book, "Change the Way You See Everything" by Kathryn Cramer, PhD, and Hank Wasiak is a brilliant guide about shifting your thoughts. We’re talking about it on the Score More Sales, Monday morning tele-call open to anyone wanting a bit of inspiration to start the week on a high note.
When you decrease your focus on what is wrong (deficit-based thinking) and increase your focus on what is right (asset-based thinking), you build enthusiasm, energy, strengthen relationships, and move people and productivity to the next level.
Here are three ideas to help get thinking ABT rather than DBT:
1. Focus on your strengths and not your shortcomings. In selling, this is critical to success. It´s easy to dwell on problem areas — we can mentally beat ourselves up over the same things, rather than finding ways to deal with them. One idea is outsourcing. What is giving you trouble that you can have someone else do for you? What can you do for them that would be a good trade of time or effort? If you can pay others to help offload the work you´d rather not do, allowing you to focus on what you are good at (and therefore enjoy doing) — you can gain leverage and go further than you would if you focus on your weaknesses.
2. Look for opportunities, not for problems. In sales, we are providing hope more than anything — so focusing on possibilities leads to hope.
3. Forget "positive thinking" — positive thinking isn´t the answer – shift to asset-based thinking because it makes logical sense to begin with what you have and move forward to where you need to go.
And invest in the book — Change the Way You See Everything — because it will be a great investment in protecting your attitude for sales — and life.