In many retail scenarios, something either sells or it doesn’t. That’s it. On the eBay marketplace however, there are 3 scenarios or possibilities in selling. I am referring to the auction format listing here versus fixed price listings.
1) Item sells for a profit – There is a range of possible profit levels, but here the item makes some sort of profit.
2) Items sells, no profit – There is a range of possibilities within this as well, but here the item either sells at a loss or just breaks even.
3) Item fails to sell – Here the item simply won’t sell at all.
Effective eBay research will usually prevent #3 from occurring. But sometimes, there is no telling where the item will end up profit wise. Even the same item running week to week might vary as to whether it ends up falling under 1 or 2.
This is because in the auction format the buyers are in control of the final price, not the seller. However, even here effective research can help tip the balance in favor of getting your eBay listings to fall under #1. If you interesting in maximizing the value of your eBay research and getting your eBay listings into that profitability scenario (and avoiding items that don’t sell), check out the Auction Research System.