6. Add zing to your materials with coupons and “gimmes”
Let’s face it. Your competitors are sending information to the same prospects you are. So making yourself stand out is key. One way to draw attention to your firm is by offering “gimmes”. This can be a simple 10% off coupon for your services or a free consultation. It’s up to you how sophisticated or simplistic your direct mail piece is. Some resources for putting adding zip to your direct mail campaign include:
WWW.Vistaprint.com allows you to design and order premium business cards costing next to nothing. Want proof? I recently designed and ordered 250 premium business cards costing no more than shipping and handling (which came to around $6.00) and delivered in about 21 days (you can express order them for about $20.00). And best of all, it took me about 30 minutes to design and order them. Simply go to the web site and follow the step by step template design instructions to create postcards, business cards, letterhead in minutes. Trust me, it’s worth it.
Look into promotional pens, magnets etc to hand out at networking functions.
Very inexpensive. People love getting anything for free. The point is to keep your company name in front of prospects and create name recognition when they look at that free pen, magnet etc. Check around for promotional offers. Many companies will double your order making a promotional item a must have (i.e. Buy 250 pens at 50 cents each and receive an additional 250 free).