You surely must have heard of Twitter by now. It’s all over the cable and network news, in newspapers, on TV commercials, and even on billboards. It’s more than a trend, it’s a movement. And it’s time you got on board to put Twitter to work for your small business.
Recently two “momtrepreneurs,” Amy Fox and Kendra Ramirez formed a new partnership — www.SellMoreStore.com — to teach other entrepreneurs how to use social networking sites to grow their business and make connections that matter. The cool thing about their relationship is that they met on LinkedIn — another social network.
If you’re a twitter newbie, here are 10 tips they shared to help you find your way on Twitter:
- Twitter is a cross between a blog and a chat room, but you only have 140 characters to chat with others. You can update Twitter through the Web, cell phone, or applications created for Twitter.
- Tweeple (people on Twitter) have user names like on other social networks. Keep your handle easy for the rest of us to remember and to be able to find you. First name and last name is just fine.
- Twitter operates like the status bar on Linkedin and Facebook that asks “what are you doing now?” It enables companies to monitor their brand and jump into the conversation to connect with discussion topics, correct misstatements and tout new products or services. It is also a great way to drive traffic to your Web site or blog. Just remember this is a community. Please don’t spam.
- Make sure to complete your profile on Twitter so others know who you are and what you do. People will be more likely to follow you back if you have a full profile with a photo.
- You can’t sign up on Twitter and wait for something to happen. You have to find people to follow in hopes that they follow you too. To find people you can use Twellow or WeFollow. (Hint: if you have no one following you, you are talking to yourself).
- When you type a message on Twitter, that is called a “tweet.” If you see a message you like on Twitter and would like to share it with your followers, you will “Retweet” or “RT” that message.
- Twellow is the yellow book pages for Twitter. You can look people up via location, keyword, industry, etc.
- Check out www.wefollow.com to find others in your industry or target market to follow on Twitter.
- Tweetdeck is another great tool for your Twitter account. It allows you to see all friends, direct messages and messages where your handle was used in conversation. (Hint: Direct messages are one-to-one conversations while all other messages are public conversations that can be seen by everyone).
- Remember all of these tools are free and offer countless opportunities to publicize your business.
So there you go! You really need to at least dip your toe in the twitter stream. You can begin by following me @deniseoberry