Smart Marketing is not just about “marketing” or what we traditionally think of as marketing. It’s about your entire business. It’s about helping your business be the best it can be.
Here are my 10 Smart Marketing Rules. Follow these rules consistently and you will have the ability to build a great business.
1. Know why you’re in business.
Every business has a purpose. Knowing this purpose gives you direction.
2. Clarify what you do.
What do you do for your customers? How do you help them get what they want? Understand how you help make their lives better. This enables you to serve them better than anyone else.
3. Identify your resources.
What makes up your business? Look at everything your business is composed of both tangible and intangible. These resources determine what your business can best do and whom it can best serve.
4. Find who wants what you can do and whom you can serve better than anyone else.
Your business is unique. It is able to do things no other business can. Find who wants what your business does best. Target those whom you can serve better than anyone else. They are your best customers.
5. Consistently do more than your customers want and expect.
You need to discover what your customers want and what they expect. Do this by asking them. Then find ways to do more. Beat their expectations every time.
6. Always put relationships before transactions.
We don’t buy things or concepts or services. We buy people first. If you want a lot of customers, build a lot of relationships.
7. Help your customers find you.
Make it easy for your customers to find you in the ways they normally search. Make sure your relevant and compelling message is there.
8. Treat everyone well all the time.
There is no “B” list. Everyone deserves great treatment. No exceptions.
9. Tell your customers what to expect. Then do more.
Once you know what your customers want and expect, tell them what you’ll do for them. Let them know what to expect. Then do more than what you promised. Over deliver every time.
10. Be yourself.
Being yourself means knowing what your purpose is and what values you hold. Stay true to your values as you serve your customers and employees. You’ll find being yourself is easy.