Have you ever run across phone numbers like this?
These phone numbers are called Vanity Toll-Free Numbers. They can be purchased just about anywhere you can get a toll free number (for an extra charge of course). See my previous post Don’t Forget the Phone for more info on Toll Free Numbers.
There really isn’t anything ‘vain’ about these numbers when used for a business. They’re really easy for people to remember and therefore they can provide excellent branding for businesses of all sizes.
The only problem with these numbers is when the business ‘forgets’ to put the numeric equivalent alongside the worded number. If you have one of these numbers for your home-based business, don’t do that to your customers! They’ll have to ‘translate’ the word on their phone pad. I’d be willing to be that a good percentage of the callers will give up and ‘go away’ before calling (especially if you have competitors with more straightforward phone numbers). I know I do when I run across one!
Yes, it’s a small thing, but these little things add up. And when running a home-based business, it helps to pay attention to all these little things.