Twelve Tips for Writing Better Marketing Brochures | Marketing & Advertising > Marketing & Advertising Channels from AllBusiness.com - Page 9
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8. Add Atmosphere

You don't want your brochure to sound aloof. Let your reader share your feelings. A brochure about a wood-burning stove doesn't need to go into the ins and outs of how the stove works. Tell your reader about rain-swept winter evenings and snowbound afternoons. Paint a cozy picture with words to show them how warm and snug they'll be when they purchase one of your stoves.

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