It seems like users either love or hate Twitter. Some main criticisms of Twitter include its layout and basic presentation. Aside from searchable hashtags, users typically scroll down a heavily text-based timeline. Some people do not mind scrolling through text, but other people find it overstimulating. With the increased popularity of mobile search, some social media users cannot readily see a Twitter feed on a smartphone without reading glasses. Twitter has recognized these limitations as well as the platform’s potential for growth and use as a powerful local social media marketing tool. As not to fall behind the smartphone craze and social media curve, Twitter is in the process of testing embedded Tweets on personal websites.
Possible future advantages of embedded tweets
After embedded tweets are introduced on a large scale, you will be able to embed a tweet on a personal website, and the website will appear at the bottom of the tweet on Twitter. Arguably, the biggest benefit of this new feature will be an increased ease of sharing information and data between users in real-time. Content from a tweet can be shared in other platforms crucial to local social media marketing success including influential local blogs, other trusted websites, and forums. In a nutshell, embedded tweets can be a win-win for everyone involved. Local businesses can gain increased online visibility, others can share useful information about a product or service to an interested audience, and Twitter has a chance to continue to promote its platform.
What else is Twitter up to?
To be honest, no one knows what Twitter is planning on in the foreseeable future. Twitter announced:
“We frequently test hundreds of variations of new features and designs with small groups of users…These experiments help us understand what experiences people like best or use most often. When an experiment ends, we study the results and roll out the most successful variation to everyone as soon as we can.”
Instead of throwing every goofy idea at their unsuspecting subscriber base, Twitter has decided to truly differentiate itself from other social media platforms by taking a slower and more cerebral approach to product introduction. The dynamic world of social media and search engines can make other entities tempted to be the first to introduce a new application. However, the first is not always the best.
How local businesses should work with Twitter trends
Twitter makes it relatively easy to keep up. Instead of basing an extensive marketing plan on an application that is still in the research and development phase, focus on a comprehensive online marketing strategy. Hang tight. Twitter will still be around when you check back.