Natural fusion.

THE COMPANY: Barbara's Bakery, Petaluma, Calif.

THE PRODUCT: Fruit & Yogurt Bars

THE HOOK: A pioneer in natural and organic foods, Barbara's Bakery has recently introduced Fruit & Yogurt bars to its successful snack bar line. The all-natural bars contain real fruit

and yogurt enveloped in a whole grain crust. The product contains no artificial flavors, colors, preservatives, cholesterol or trans fats. Moreover, each bar offers more calcium than a 6-oz. cup of yogurt. "With calcium deficiency continuing to capture headlines across the country, we are doing our part to help our customers meet their calcium needs without compromising taste or convenience," says Kent Spalding, Barbara's Bakery director of marketing. The bars are available in Cinnamon Apple, Blueberry Apple, Cherry Apple and Strawberry Apple flavors.

INGREDIENTS: (Apple cinnamon variety) Crust: Whole wheat and unbleached wheat flour, dehydrated cane juice, whole grain oats, expeller-pressed canola oil, pineapple juice syrup, honey, skim milk powder, natural vanilla flavor, tapioca flour, dehydrated apples, salt, aluminum free baking powder, baking soda, soy lecithin, xanthan gum. Filling: Fruit juice concentrate (pineapple, peach, apple, pear), dehydrated cane juice, dried apples, nonfat yogurt powder (nonfat dry milk, whey protein concentrate, whey, yogurt cultures), vegetable glycerin, tapioca starch, natural flavor, pectin, citric acid, cinnamon, locust bean gum. Vitamin Blend: vitamin A palmitate, vitamin E acetate, vitamin D, folic acid, ascorbic acid, niacinamide, pyridoxine hydrochloride, riboflavin, thiamin mononitrate, biotin, cyanocobalamin, calcium phosphate, ferric orthophosphate, zinc oxide.

S.R.P.: $3.99 for a box of six

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