Use Pinterest for Business

Pinterest is the hot, new social network that feeds people’s creativity and also shows off your products and services in a very cool visual way.

Since its launch, I’ve been a big proponent of it. It’s, in a sense, and online scrapbook. You find images and videos you like and “pin” them to your online boards.
For instance, I have “must make,” “winter training,” “books worth reading,” “gift ideas,” and more that feed my creativity. But the best part? The “what do you want for dinner” conversation no longer happens in my house. Now we just look at the “must make” board and voila! Dinner is decided in seconds.
Something like 84 percent of us are visual learners. Pinterest feeds that in a big way.
I’ll admit I avoided it for a long time. I knew there were business applications for it, especially if you sell something visual such as clothes, food, or jewelry, but I knew one I got on there, I’d have to attend rehab. I was right.
But the more I play with it, the more business uses I’m finding.
Following are three things you can do for your business right now.
  1. Hold a contest. When I saw what Samuel Gordon Jewelers was doing with their “Pin It” contest, I was very intrigued. In order to win Honora Pearls, Samuel Gordon encouraged people to visit their website, pin photos of the jewelry to their personal boards, and share with their networks. Because Pinterest incorporates Facebook and Twitter, the sharing capability is automatic and the viral effect is large.
  2. Add the “Pin It” widget to your sites. Just like you have the social network widgets on your website and blog, you can add the Pin It widget. This allows readers and visitors to automatically share something they like on your site with their networks. This will work for content, too. It doesn’t just have to be images and videos.
  3. Create a company board. The site is still by invite only, but once you get in, you can create a branded board. While you’re not allowed to be blatantly promotional, you can follow the lead of brands such as Nordstrom and Whole Foods.

Granted, there aren’t a ton of applications for a business-to-business organization, but if you’re thinking about how to share your products and services visually, you’ll want to consider Pinterest. It might be behind-the-scenes shots of your manufacturing floor, the insides of an engine, oxidizer, or gauge, or how-to videos.

Remember most people are visual learners so think about how you can cater to them while showing off the cool things you do.
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