Tubing on the Apple River: a new industry?(Apple River, Wisconsin)

The history of river tubing on the Apple River in Wisconsin is an example of the development of this tourist industry. The natural pastime of local youths became big business in the region after businesses started renting inner tubes, offering bus rides, and encouraging beer drinking on the river.

Tourism, travel, and recreation make up the largest fastest growing industry in most parts of the world and in the United States. Wisconsin has a very significant recreation industry, especially in the northern part of the state where natural conditions restrict agriculture. Recreati