Renaissance has a renaissance. (Focus: Hospitality).(Renaissance Westchester Hotel)(Brief...

During the spring of 2001 before the hotel industry began its slide, the Renaissance Westchester Hotel took a look at its customer base and decided to make some changes.

"We relied on a very few and perhaps one key corporate account," said Juan J. Garcia, director of sales and marketing. "That's a very vulnerable position to be in. A hotel is like a good financial portfolio. You diversify your portfolio to minimize your risk in a down market and maximize your position in a good market."

The Renaissance "took a good hard look that spring and said we wanted to