Starwood Hotels goes to the dogs

In a hotel industry first, Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT) said its Sheraton, Westin and W hotels will welcome dogs in the United States and Canada. Each or the hotel brands will pamper pooches with dog beds and amenities like robes, doggie toys and canine massages.

As part of its new Starwood Love That Dog program, the company is introducing custom-designed oversized pet pillows by Eloise Pet Accessories. Each brand worked with Eloise to design dog beds that mirror their hotels' human beds and guest room design. Westin's dog bed features a miniature Heavenly Bed duvet, W's dog bed is a colorful checkerboard pattern and Sheraton's version is a red and blue design.

Each brand will offer food and water bowls and temporary I.D. tags with hotel contact information. Other amenities include doggie robes, leashes and collars at some Westin hotels and a pet check-in package at W hotels that includes a pet toy, dog treat and bone plus a special turn down treat on the dog bed.