Bluegreen Acquires A PlusMarketing.

BOCA RATON, Fla.--(BUSINESS WIRE)--April 5, 1999--Bluegreen Corporation (NYSE: BXG) today announced that it has acquired the contracts and locations of A Plus Marketing, Inc. ("A Plus"), an off-premises contractor ("OPC") exclusively serving the Orlando, Florida timeshare market for more than seven

A Plus negotiates location space in heavily pedestrian trafficked areas, including amusement parks, malls and hotels, to market timeshare intervals to qualified families and individuals. In 1998, A Plus generated approximately 7,500 tours of Orlando-based timeshare properties. Bluegreen will utilize A Plus' experience and expertise to market its Orlando Sunshine timeshare resort.

George Donovan, President and Chief Executive Officer of Bluegreen Corporation, stated, "This acquisition reflects Bluegreen's long-term commitment to the Orlando timeshare market and will allow us to showcase the numerous amenities and high standard of living available at our Orlando Sunshine resort. It will also allow us to do so less expensively than if we had utilized the services of a regional OPC. We have already sold out 1,248 of Orlando Sunshine's timeshare intervals and construction on an additional 3,224 intervals is currently in the final phase. Based on current business conditions and forecasts, we believe that our Orlando Sunshine timeshare property will be completely sold out within the next 12 months."

Mr. Donovan continued, "By allowing us to control the entire selling process, we believe that this acquisition provides Bluegreen with distinct competitive advantages. We anticipate that the volume of tours through our Orlando property will increase. Moreover, it will help us to insure that the quality of these tours is of the highest industry and consumer standards."

Bluegreen is one of the leading companies engaged in the acquisition, development, marketing and sale of timeshare resorts and residential land. The Company's timeshare resorts are located in a variety of popular vacation destinations including the Smoky Mountains of Tennessee; Myrtle Beach, South Carolina; Charleston, South Carolina; Branson, Missouri; Orlando, Florida; Wisconsin Dells, Wisconsin; and Aruba, while its land operations are predominantly located in the Southeastern and Southwestern United States.

This press release contains forward-looking statements. The words "believe," "expect," "intend," "anticipate," "estimate" and "project," and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying such forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, regulatory changes, national or regional economic conditions that can affect the real estate market, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.