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The Dr. Spock Company Announces Parenting Content Agreement With America Online; World's Most...

Publication: Business Wire
Date: Wednesday, May 9 2001

Business Editors

MENLO PARK, Calif.--(BUSINESS WIRE)--May 9, 2001

The Dr. Spock Company, a trusted source for expert advice, information, and inspiration on the health and development of children, today announced a content agreement with America Online, the world's leading interactive

services company, that will bring The Dr. Spock Company's trusted parenting information to AOL and CompuServe.

Under the agreement, AOL's and CompuServe's more than 32 million members will have instant and direct access to The Dr. Spock Company's expert-driven parenting information. Through customized, co-branded sites available through the Parenting Channels and Health Channels of AOL and CompuServe, users will be able to easily find The Dr. Spock Company's articles, advice, information and inspiration on raising happy, healthy children.

AOL's Parenting Channel is the largest and fastest growing community of parents online, with over 4.5 million unique visitors per month, according to Media Metrix. The Dr. Spock Company, based on the timeless philosophies of world-renowned pediatrician Dr. Benjamin Spock, carries on the legacy of Baby and Child Care, which has sold more than 50 million copies worldwide since 1946.

"Our agreement with America Online delivers the inspiration of Dr. Benjamin Spock to parents from whole new generations, providing timeless child-rearing techniques with the click of a mouse," said Doug Lee, president and CEO of The Dr. Spock Company. "The alliance is a key component to our online strategy because it provides parents with an around-the-clock expert resource, and extends our brand and trusted content from the print to the online world."

"The Dr. Spock brand is a universally trusted name by multiple generations, and we are happy to welcome The Dr. Spock Company to the Parenting and Health Channels of AOL and CompuServe," said Jean Crawford, Director of America Online's Parenting Channel. "We always strive to offer reliable, up-to-date information in an easy-to-use format, and I believe our members will appreciate The Dr. Spock Company's expert parenting information and advice."

About The Dr. Spock Company

The Dr. Spock Company is the trusted source for the latest expert advice, information, and inspiration on raising happy, healthy children. The company blends the timeless philosophies of world-renowned pediatrician Dr. Benjamin Spock with up-to-date parenting information from its leading experts in parenting and children's health, and delivers its expert information via print, broadcast, and online media. The Dr. Spock Company, which is backed by Zesiger Capital Group and CNC Partners, is headquartered in Menlo Park, Calif.

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Subject: Internet service providers
Company: America Online Inc.
Product: Telegraph & other communications, Internet Access Providers, Wired Telecommunications Carriers

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