CNH reorganizes ag business.

CNH Global has announced a reorganization of its Agricultural Equipment Business (AEB) which will add a fourth International Region to its ag market structure.

The International Region will be headed up by Michael Edmondson who was previously responsible for Agricultural Sales--Africa,

Speaking with Rich Christman, chief of commercial governance and supply chain, regarding the reorganization, he said the changes were done for two reasons. Christman, who previously was responsible for the Agricultural North America and Australia-New Zealand Region, explained that a more individual Focus will now be able to be given to the new International Region, which was previously split among three regional groups--North America, Europe mad Latin America. Christman also said the reorganization will allow more attention and Focus to be given to these three regional markets as well.

Under the new structure, Christman will be based in Lake Forest, Ill., and have responsibility for agricultural business development, brand management and strategy, distribution structure and policies, supply chain and aftermarket sales process improvement.

Other changes include, Franco Fusignani, formerly head of the Agricultural Europe, Africa and Asia Region will be moved to chief of product development and industrial governance. He will be responsible for the planning, design and launch of new products; industrial investment; technology strategy; and industrial policies. Fusignani will also be based in Lake Forest.

Marco Mazzu, formerly responsible for the Agricultural Latin America Region, is now regional president including western and central Europe with operations based in the U.K. Jim Sharp, who recently joined CNH, is the regional president for AEB North America, based in Racine, Wis.

Luciano Paiola is now regional president, AEB Latin America, which also includes Mexican Industrial Operations. He will be based in Curitiba, Brazil. Paiola was formerly responsible for agricultural product development and industrial governance.

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