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Honda U.K. to Present Insight Driver With New Civic IMA.

Automotive industry officials in the U.K. recently reported that Honda U.K. has announced a campaign to reward the driver clocking the greatest amount of miles in one of the automaker's hybrid electric, integrated motor assist (IMA) Insights with a new hybrid Civic IMA.

According to

officials, Honda U.K. is looking for an Insight driver who has recorded at least 100,000 miles in the vehicle, which was introduced in 1999.

Officials noted that the automaker also hopes to obtain feedback on the IMA system, for which it has future development plans.

(CARKEYS: 8/5)

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