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Speed to market: helps fuel logistics strategies in Europe: companies can be within proximity of...

By Thuermer, Karen E.
Publication: Expansion Management
Date: Monday, January 1 2007

EVERY DAY AT 6 A.M. IN HOLLAND, Bloemenveiling Aalsmeer comes alive as flowers and plants from all over the globe are flown in and out of what is dubbed the largest trading hall in the world.

By 10 a.m., most are on their way to be packed and shipped to destinations worldwide.

Located a stone's throw from Amsterdam's Schiphol Airport, more than 1,000 exporters and wholesalers meet there each day to bid on 20 million flowers and 2 million plants. Last year, about 24,000 transactions were made per day.

The business is enormous. Speed to market is im

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