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SITA: Technology Solutions Focusing on Customer Service for Latin American Airlines and Its...

Most companies that adopt new technology see direct results on the bottom line. But not many can point to it as dramatically as Eliane Regina da Silva, commercial manager of a Brazilian regional airline that flies to the emerging tourist region of northeastern Brazil from Sao Paulo and Rio de Janeiro.

Earlier this year, FLY Airlines had been carrying about 7,000 customers a month. In May, the company automated its passenger operations by adopting SITA's GABRIEL reservations system and interconnecting its offices to the network services also offered by SITA, an internat

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