Market breakdown. (Italian cosmetics market overview )

Figures published during this year's Cosmoprof revealed that 1989 was a stable year for the Italian cosmetics industry in a time of increasing competition.

During 1989 consumption of cosmetics and toiletries totalled Lit.7,607 billion, an increase of 6.51 per cent (0.92 per cent decrease in unit terms). Per capita spending on cosmetics and toiletries was Lit.135,000, an increase of Lit.9,000 on 1988 figures. The turnover of the Italian cosmetics industry in 1989 amounted to Lit.4,654.5 billion and sales by distribution were broken down as follows: Chemists 523.9 Perfu