Japan homes in on traders.

Japan is simplifying its often-complex distribution systems -- making it easier for foreign exporters to reach their target market and present a greater range of products.

Food exporters highly rate Japan's annual Foodex trade show, which has helped hundreds of companies sell their wares through what has traditionally been a convoluted distribution process.

New initiatives promise to complement Foodex. For exporters of bulky building materials, the introduction of Cyber Showcase by the government-run Japan External Trade Organisation (JETRO), in addition to