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The year in review. (beer brewing industry) (1991 Statistical Study: Issues & Trends) (Industry...

The national economy was plagued by recession in 1991, and the beer market suffered a two-percent downturn over the course of the year. Although the old saw about a "recession-proof" beer industry may hold true, the added burden of an excise tax took its toll on sales.

This impact manifested itself strongly in the beginning of the year, as retailers subsisted on hoarded pre-tax stock, and many wholesalers suffered through a tough first quarter. This first quarter set the one for the remainder of the year, and the sales decline touched every tier of the industry.

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