Selling value-added? Try Italian plaster. (International Coatings Scene).(Mimosa International...

Sometimes paint just won't do. For a number of upscale homeowners, major corporations, boutique hotels and high-end retail stores, there's only one way to pamper walls and ceilings: traditional Italian plaster finishes. From embellishing cupolas with fine Stucco Veneziano to making a modern villa resemble a Roman one with shiny armorino-covered colonnades, upscale U.S.-based companies and individuals are opting for high-quality Venetian plaster products from Italy.

Mimosa International Ltd, the U.S.-based arm of Mimosa s.r.l, a decorating and remodeling company headqua